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COOKIE INFORMATION

INFORMATION NOTICE ON PERSONAL DATA PROCESSING

This website (hereinafter referred to as the "website") is administered by the limited liability company M2C Communication d.o.o. Beograd, registration no. 20565730, tax identification no. 106261099, with headquarters at 46 Bulevar Nikole Tesle, New Belgrade (hereinafter referred to as the "controller"), for purposes of website browsing by visitors of the website (hereinafter referred to as the "visitor", i.e. "you").

Cookies

What is a cookie?
Cookies are small text files, created by the website visited, that contain data. They are stored on the visitor's computer to give the user access to various functions.

Both session cookies and non-session cookies are used on our website.

A session cookie is temporarily stored in the computer memory while the visitor is browsing the website. The cookie is erased when the user closes their web browser or after a certain time has passed (meaning that the session expires).

A non-session cookie remains on the visitor's computer until it is deleted.

Why do we use cookies?
We use cookies to learn more about the way visitors interact with our content and help us to improve the experience when visiting our website.

SITE FUNCTIONALITY AND CONTENT

The share function is used by visitors to recommend our sites and content on social networks such as Facebook and Twitter. Cookies store information on how visitors use the share function – although not at an individual level - so that the website can be improved. If you do not accept cookies, no information is stored.

For some of the functions within our website, we use third-party suppliers, for example, when you visit a page with videos embedded from or links to YouTube.These videos and links (and any other content from third party suppliers) may contain third party cookies and you may wish to consult the policies of these third-party websites for information regarding their use of cookies.

WEB ANALYTICS

This website uses Google Analytics, DoubleClick and Facebook Pixel which uses cookies. At the aggregate level, cookies store information on how visitors use the website, including the number of pages displayed and the number of visits, to improve the website and ensure good user experience. If you do not accept cookies, no information is stored.

How do I reject and delete cookies?
We will not use cookies to collect personally identifiable information about a visitor without prior consent.

However, you can choose to reject or block cookies set by us or the websites of any third party suppliers by changing your browser settings – please refer to the 'Help' section within your browser for further details.

Personal data we process:

- The IP address of the device you use for accessing data on the website of the controller; data on how you use this website or behave on the website; the website search history;
- HTTP header - all information contained in the 'Http' header of the visitor's browser;
- Pixel-specific Data - Pixel ID and Facebook cookie;
- Button Click Data – all fields that the visitor has clicked on; field identifiers and all other web pages that the visitor has visited by clicking those fields.


Purposes of data processing:

1. Ensuring website functionality: your personal data helps us ensure the proper functioning of the basic functions such as navigation, access to protected sections of the website, quick search of the web content or visitor authentication. The website cannot work properly without the processing of data necessary for this purpose.

2. Storing visitor preferences on the domain during the session. Personal data is used for enhancing visitor convenience by storing data on your settings such as language, region, display resolution, cookie consent, etc.

3. Monitoring traffic on the website.

4. Visitor behavior statistics and analysis. Personal data is used for generating statistics, tracking and analyzing visitor behavior on various websites. The data can be used for generating anonymous reports.

Legal basis for data processing: consent of the data subject.

TIME LIMIT FOR DATA STORAGE AND PROCESSING

Where personal data is processed for the purposes of the storage of visitor preferences on the domain during the session, monitoring website traffic, visitor behavior statistics and analysis, the data controller shall stop processing the data when the need to do so for the aforementioned purposes has ceased to exist, and, in any event, it shall stop processing the data upon withdrawal of the visitor’s consent.

Categories of personal data users: marketing agencies, social networks, and data analytics and statistics service providers.
The data subject can withdraw his or her consent at any time, without any consequences, by clicking the "Withdraw consent" field, whereupon the data will be erased. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

The data subject shall have the right to request from the Controller access to and rectification or erasure of his or her personal data or restriction of processing concerning himself or herself, and shall also have the right to object to processing, as well as the right to data portability.

The data processing shall not include any automated decision-making.

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Experience as One of the Key Elements of Marketing Communications

Interview for CorD Magazine: Miro AnticPartner and Co-Founder, M2Communications

Being present, establishing direct contact and developing emotions have become key factor in a world in which almost everything is online, instant, and virtual. Technology helps in a lot of things, but we forget that individuals isolate themselves in the online world. It is necessary to establish a direct connection and offer something more – emotional, tangible, real. The future in the field of modern communications is more in the creation of relevant experiences than in the delivery of content. Creating an authentic experience – through environment, content, interaction and emotions – will have a key role to play in building relations between company/brand and client/consumer, and it is direct experience that will have the greatest impact on the decisions of consumers and their loyalty. 

Brand experience is becoming one of marketing’s key elements. Studies show that direct experiences have a more enduring impact on the attitude of target groups towards a brand, company or individual. In accordance with that, one of the biggest trends in 2017, which will be dictated by companies with a strong vision, is certainly the allocating of marketing budgets to the event and experience field of communications.

One of the major channels in the creation of a brand experience is certainly the event. How can you keep pace with the trends and changes in the event industry?

The event industry is one of the world’s most dynamic and fastest growing sectors. Investments in events are growing year on year, and in the last five years so-called event entrepreneurship has blossomed. It is interesting, for example, that in the USA the meetings and event industry contributes more to the country’s total GDP than air transport or the film industry.

Global production solutions are increasingly impressive, but in the creative and organisational sense it is not impossible to achieve global standards. At the global level, events are organised on a daily basis that continually push back the boundaries in conceptual and technological terms. It is very exciting to be part of this industry and to monitor how the whole story will develop in the future. Our goal is not to be mere observers in that process, rather active participants and among those who contribute to progress.

Event production is a constant challenge, while confronting limitations in the implementation of certain ideas and the carrying out of concepts is an integral part of the job. It is different in the region than at the global level, because there are numerous limitations, and that is not only in terms of budgets or the technological capacity of specialised companies, but rather also in terms of the willingness of clients to plan ahead and understand the entire process. It is necessary to continuously work on yourself, to be motivated, to monitor trends and to love this job in order for ideas to translate into innovative solutions with global standards of quality.

Agencies today face increasingly greater challenges, while the bar for clients’ expectations rises from day to day. In what ways does your agency responds to the challenges of the modern market environment?

Our strategies and specific solutions are based on a mix of the so-called 4Es: experience, engagement, exclusivity and emotion, which, in combination with authentic and advanced creative solutions, yield excellent results. We always look beyond our given task and try to go the so-called extra mile. We are extremely dedicated to details, and within the framework of each individual project we try to integrate as many communications channels as possible.

How do you see your agency and the business in the future?

We are orientated towards the global market, while further growth is one of the primary goals. In 2016 we achieved growth of almost 30 per cent. We are improving and introducing innovations with new contributors and through the implementation of projects in Serbia, the region and internationally. The start of this year was marked by us signing a contract with a client in Singapore, while we are also starting cooperation with several companies from Russia.

 

CorD Magazine, February 2017