This website (hereinafter referred to as the "website") is administered by the limited liability company M2C Communication d.o.o. Beograd, registration no. 20565730, tax identification no. 106261099, with headquarters at 46 Bulevar Nikole Tesle, New Belgrade (hereinafter referred to as the "controller"), for purposes of website browsing by visitors of the website (hereinafter referred to as the "visitor", i.e. "you").


What is a cookie?
Cookies are small text files, created by the website visited, that contain data. They are stored on the visitor's computer to give the user access to various functions.

Both session cookies and non-session cookies are used on our website.

A session cookie is temporarily stored in the computer memory while the visitor is browsing the website. The cookie is erased when the user closes their web browser or after a certain time has passed (meaning that the session expires).

A non-session cookie remains on the visitor's computer until it is deleted.

Why do we use cookies?
We use cookies to learn more about the way visitors interact with our content and help us to improve the experience when visiting our website.


The share function is used by visitors to recommend our sites and content on social networks such as Facebook and Twitter. Cookies store information on how visitors use the share function – although not at an individual level - so that the website can be improved. If you do not accept cookies, no information is stored.

For some of the functions within our website, we use third-party suppliers, for example, when you visit a page with videos embedded from or links to YouTube.These videos and links (and any other content from third party suppliers) may contain third party cookies and you may wish to consult the policies of these third-party websites for information regarding their use of cookies.


This website uses Google Analytics, DoubleClick and Facebook Pixel which uses cookies. At the aggregate level, cookies store information on how visitors use the website, including the number of pages displayed and the number of visits, to improve the website and ensure good user experience. If you do not accept cookies, no information is stored.

How do I reject and delete cookies?
We will not use cookies to collect personally identifiable information about a visitor without prior consent.

However, you can choose to reject or block cookies set by us or the websites of any third party suppliers by changing your browser settings – please refer to the 'Help' section within your browser for further details.

Personal data we process:

- The IP address of the device you use for accessing data on the website of the controller; data on how you use this website or behave on the website; the website search history;
- HTTP header - all information contained in the 'Http' header of the visitor's browser;
- Pixel-specific Data - Pixel ID and Facebook cookie;
- Button Click Data – all fields that the visitor has clicked on; field identifiers and all other web pages that the visitor has visited by clicking those fields.

Purposes of data processing:

1. Ensuring website functionality: your personal data helps us ensure the proper functioning of the basic functions such as navigation, access to protected sections of the website, quick search of the web content or visitor authentication. The website cannot work properly without the processing of data necessary for this purpose.

2. Storing visitor preferences on the domain during the session. Personal data is used for enhancing visitor convenience by storing data on your settings such as language, region, display resolution, cookie consent, etc.

3. Monitoring traffic on the website.

4. Visitor behavior statistics and analysis. Personal data is used for generating statistics, tracking and analyzing visitor behavior on various websites. The data can be used for generating anonymous reports.

Legal basis for data processing: consent of the data subject.


Where personal data is processed for the purposes of the storage of visitor preferences on the domain during the session, monitoring website traffic, visitor behavior statistics and analysis, the data controller shall stop processing the data when the need to do so for the aforementioned purposes has ceased to exist, and, in any event, it shall stop processing the data upon withdrawal of the visitor’s consent.

Categories of personal data users: marketing agencies, social networks, and data analytics and statistics service providers.
The data subject can withdraw his or her consent at any time, without any consequences, by clicking the "Withdraw consent" field, whereupon the data will be erased. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

The data subject shall have the right to request from the Controller access to and rectification or erasure of his or her personal data or restriction of processing concerning himself or herself, and shall also have the right to object to processing, as well as the right to data portability.

The data processing shall not include any automated decision-making.


From Storytelling to Storyliving

The fact that, now more than ever, today's modern world is constantly striving to be a part of a new, different experience to remember, is best illustrated by the incredible power of a great idea translated into a mesmerizing story. 

It is no wonder that, since time immemorial, creative and talented people like poets and artists, as well as actors and movie directors of today, have always been the ones that people could rely on in their pursuit of a new world yet to be explored. The same is true for the world of marketing, which is based on an idea that customers should be given an opportunity to experience a new reality. 

Modern events offer people an experience that engages all senses, with the aim of creating a more effective and deeper association between an individual and a particular brand. The very concept titled "From Storytelling to Storyliving" is pursued by M2Communications, one of Serbia's most successful and most creative event agencies.

"eXpedition to Mars“, a creative project designed and implemented by M2Communications for BMW, which has won international acclaim, is the best example of a step forward in event organization, in addition to the use of avant-gardetechnical and production solutions. This event was a memorable and immersive experience for all its visitors, providing a powerful impact on competition in the automotive industry in a way they percept events of this kind.

"We were guided by our initial impulse and idea to design an extraordinary brand experience that will be different from everything people have been able to see or feel so far at events of this kind in the automotive industry. We believed that if we gave visitors an opportunity to become part of an exciting 'space expedition' and discover in an interactive and futuristic manner everything that the luxury BMW X3 model had to offer, success would be guaranteed ... and this was exactly what happened", says Miro Antić, the founder and chief experience officerof M2Communications.

"Shaping Memories", a creative concept that accompanied the opening of a brand new luxury town, marina and hotel on the Adriatic coast - The Chedi Luštica Bay- inspired by unique motifs, indigenous legends and tradition of Montenegro's Boka Kotorska Bay, was fully designed and developed by the Belgrade-based M2Communications agency. 

The idea to showcase to more than 1,500 guests from all over the world the amazing natural beauty of the Luštica peninsula, carefully adorned by a brand new luxury resort in perfect harmony with its natural surroundings, culminated in a spectacular event which has already won the acclaim as the number one luxury event of the season.

"When designing and implementing such a complex project as The Chedi Luštica Bay, our vision was to combine great music and a breathtaking show with a narrative that will shape the visitors' memories and provide them with quality interaction and sense of exclusivity", the M2C creative team says.

Business & Luxury, Q3 2018