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INFORMATION NOTICE ON PERSONAL DATA PROCESSING

This website (hereinafter referred to as the "website") is administered by the limited liability company M2C Communication d.o.o. Beograd, registration no. 20565730, tax identification no. 106261099, with headquarters at 46 Bulevar Nikole Tesle, New Belgrade (hereinafter referred to as the "controller"), for purposes of website browsing by visitors of the website (hereinafter referred to as the "visitor", i.e. "you").

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Both session cookies and non-session cookies are used on our website.

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A non-session cookie remains on the visitor's computer until it is deleted.

Why do we use cookies?
We use cookies to learn more about the way visitors interact with out content and help us to improve the experience when visiting our website.

SITE FUNCTIONALITY AND CONTENT

The share function is used by visitors to recommend our sites and content on social networks such as Facebook and Twitter. Cookies store information on how visitors use the share function – although not at an individual level - so that the website can be improved. If you do not accept cookies, no information is stored.

For some of the functions within our website we use third party suppliers, for example, when you visit a page with videos embedded from or links to YouTube.These videos and links (and any other content from third party suppliers) may contain third party cookies and you may wish to consult the policies of these third party websites for information regarding their use of cookies.

WEB ANALYTICS

This website uses Google Analytics, DoubleClick and Facebook Pixel which use cookies. At the aggregate level, cookies store information on how visitors use the website, including the number of pages displayed and the number of visits, to improve the website and ensure a good user experience. If you do not accept cookies, no information is stored.

How do I reject and delete cookies?
We will not use cookies to collect personally identifiable information about a visitor without prior consent.

However, you can choose to reject or block cookies set by us or the websites of any third party suppliers by changing your browser settings – please refer to the 'Help' section within your browser for further details.

Personal data we process:

- IP address of the device you use for accessing data on the website of the controller; data on how you use this website or behave on the website; the website search history;
- HTTP header - all information contained in the 'http' header of the visitor's browser;
- Pixel-specific Data - Pixel ID and Facebook cookie;
- Button Click Data – all fields that the visitor has clicked on; field identifiers and all other web pages that the visitor has visited by clicking those fields.


Purposes of data processing:

1. Ensuring website functionality: your personal data helps us ensure proper functioning of the basic functions such as navigation, access to protected sections of the website, quick search of the web content or visitor authentication. The website cannot work properly without processing of data necessary for this purpose.

2. Storing visitor preferences on the domain during the session. Personal data is used for enhancing the visitor convenience by storing data on your settings such as language, region, display resolution, cookie consent, etc.

3. Monitoring traffic on the website.

4. Visitor behaviour statistics and analysis. Personal data is used for generating statistics, tracking and analyzing visitor behaviour on various websites. The data can be used for generating anonymous reports.

Legal basis for data processing: consent of the data subject.

TIME LIMIT FOR DATA STORAGE AND PROCESSING

Where personal data is processed for the purposes of storage of visitor preferences on the domain during the session, monitoring website traffic, visitor behaviour statistics and analysis, the data controller shall stop processing the data when the need to do so for the aforementioned purposes has ceased to exist, and, in any event, it shall stop processing the data upon withdrawal of the visitor’s consent.

Categories of personal data users: marketing agencies, social networks and data analytics and statistics service providers.
The data subject can withdraw his or her consent at any time, without any consequences, by clicking the "Withdraw consent" field, whereupon the data will be erased. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

The data subject shall have the right to request from the controller access to and rectification or erasure of his or her personal data or restriction of processing concerning himself or herself, and shall also have the right to object to processing, as well as the right to data portability.

The data processing shall not include any automated decision-making.

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Miro Antic: ”M2Communications sets standards in the areas of brand experience and event production"

M2Communications is creative and communications agency based in Belgrade, Serbia. Describing themselves as “a team of hard-working, creative and committed people who love and truly enjoy their job”, the agency got recognised across the region and internationally for providing “brand experience” and event management.

“We are an independent agency that sets standards in the areas of brand experience and event production design,” Miro Antic, who has been working in the marketing industry for almost 20 years, describes M2Communications. Antić began his career in big international companies, such as Bel Pagette, Mobtel (now Telenor) and Daimler Chrysler. Since 2008, he founded several companies in different areas of business yet M2Communications stayed his all time favourite.

In About us section, you state “Just like modern-day alchemists, we make a creative contribution to the process of transforming ideas into original and unique marketing projects.” Let’s discuss the terms creativity and idea. Why do you find them so important? Moreover, what a creative work and a good idea represent to you?

Perhaps our company motto: “All Progress is Based on Idea” best illustrates our approach to creative work and great ideas. Positive changes, from those personal and essential to those of major, historic importance, the ones that have the power to transform the world, have always originated from somebody’s ideas, desire for progress, and determination and readiness to implement them. Being creative is an integral part of my everyday life where my work and private life closely intertwine. Creativity has become our team’s lifestyle. Our mission, as leaders of M2Communications, is to inspire our employees and encourage them to lead creative and exciting lives because personal experiences boost one’s creative nature and contribute to the work of our agency with fresh ideas and quality solutions.

M2Communications work with domestic and international clients. What was your biggest challenge so far and what did you learn from that experience?

As far as business is concerned, a major challenge is to strengthen our agency’s position on the international market. Our goal is to position ourselves and intensify our presence in Western Europe, the Middle East and Asia through cooperation with our partners and clients.

Looking back, I would say that each project was a new story and a specific challenge, but perhaps I could single out several big events that we have designed for our key accounts in the automotive industry, like Mercedes-Benz and BMW.

On the occasion of the Mercedes-Benz S Class launch in 2013, we organised one of the most complex events that had ever been designed here in the region. A creative concept that we introduced involved a grandiose set design, special effects, 3D mapping, choreographies, acrobatic performances, casting of actors and performers, costume design and a plethora of other elements. The event was staged at the Yugoslav Drama Theatre in Belgrade. More than 100 people were engaged in the project and the deadline to prepare everything was less than 25 days. Working on this project was a marvellous experience, but what was most important perhaps was the learning experience that no matter how ambitious or complicated a project may seem, one should remain consistent and do one’s best to implement the original idea, because this will ultimately yield excellent results and prove quite rewarding.

Another challenging project was the “Driving Luxury”, which we did last year for the BMW head office in Munich, where we had to comply with high criteria and strict standards of one of the world’s biggest automotive companies. Not only did we succeed in doing so, but we also exceeded our client’s expectations and thus managed to reinforce our position as a reliable partner for the future.

You have been awarded for your work in the past. What’s your take on awards in general? Does it help with getting new clients?

Awards are great as long as they help improve the profession. If they guided by a system of interests and arrangements, then they are pointless. Awards certainly give great satisfaction to agencies and their teams, as a kind of recognition for their hard work and extraordinary performance. But, are they really helpful in implementing new businesses? Well, that is quite relative nowadays. I think that agencies have different experiences, and, frankly speaking, in our case, when it comes to presenting our own agency or projects, awards are just a cherry on top, never an evaluation criteria or something of crucial importance.

It’s interesting you offer “brand experience” on the list of your expertises. It’s obvious that brands promoting products simply isn’t enough anymore, nowadays it’s more about experience and feelings. How far do you think it will go in that regard, in let’s say 5-10 years?

This is a future. Traditional advertising and communications in a digital sphere will apparently be used more often for the purposes of creating a strong and authentic brand experience. Brand experience will have an ever increasing role in a brand-client/consumer relationship, while direct experience will have the strongest impact on consumer decisions and loyalty.

Communication systems with a strong vision are already being geared towards establishing organisations that will focus on brand experience as a key element of future marketing.

Finally, you are also an event management agency. How do you keep up-to-date with event industry changes?

Innovation and the speed of technological development are just about to enable us to implement in practice any idea that we may come up with. There are examples of spectacular events that have truly moved the boundaries both in terms of concept and technology. In the near future, it will be possible to depict and perform live everything that one can do in a movie using special effects or CGI effects. I am talking about the global market, of course.

Event production is a constant challenge, so overcoming constraints in practical implementation of a certain idea or a concept goes with the territory. Things are much different in this region than in the global arena. There are many constraints, not only in terms of budget, but also in terms of clients’ readiness to plan well ahead, their timely decision-making, understanding of the process, expectations, technological and human resources of specialised companies, etc. For instance, major events elsewhere in the world are planned at least six months ahead, while here, an average deadline to design and prepare highly challenging projects seldom exceeds one month ahead of the event.

Global production solutions are getting ever so impressive, but we still have scarce resources to implement them here in this region. On the other hand, when it comes to our creativeness or organisational skills, top international standards are not so impossible to attain.

We keep abreast of the latest international developments in this sphere, following international fairs and shows in the areas of technology, equipment, automotive industry, etc. We are up-to-date with top international productions, learning from best practice examples of how to apply innovative methods and strategies to event production. Our efforts are aimed at making the local event production as appealing as possible, as well as at creating events that are highly special and relevant. We never give up on great ideas and we are doing our best to make headway and move the boundaries with each new project.

Source: Marketing Magazine