This website (hereinafter referred to as the "website") is administered by the limited liability company M2C Communication d.o.o. Beograd, registration no. 20565730, tax identification no. 106261099, with headquarters at 46 Bulevar Nikole Tesle, New Belgrade (hereinafter referred to as the "controller"), for purposes of website browsing by visitors of the website (hereinafter referred to as the "visitor", i.e. "you").


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How do I reject and delete cookies?
We will not use cookies to collect personally identifiable information about a visitor without prior consent.

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Personal data we process:

- The IP address of the device you use for accessing data on the website of the controller; data on how you use this website or behave on the website; the website search history;
- HTTP header - all information contained in the 'Http' header of the visitor's browser;
- Pixel-specific Data - Pixel ID and Facebook cookie;
- Button Click Data – all fields that the visitor has clicked on; field identifiers and all other web pages that the visitor has visited by clicking those fields.

Purposes of data processing:

1. Ensuring website functionality: your personal data helps us ensure the proper functioning of the basic functions such as navigation, access to protected sections of the website, quick search of the web content or visitor authentication. The website cannot work properly without the processing of data necessary for this purpose.

2. Storing visitor preferences on the domain during the session. Personal data is used for enhancing visitor convenience by storing data on your settings such as language, region, display resolution, cookie consent, etc.

3. Monitoring traffic on the website.

4. Visitor behavior statistics and analysis. Personal data is used for generating statistics, tracking and analyzing visitor behavior on various websites. The data can be used for generating anonymous reports.

Legal basis for data processing: consent of the data subject.


Where personal data is processed for the purposes of the storage of visitor preferences on the domain during the session, monitoring website traffic, visitor behavior statistics and analysis, the data controller shall stop processing the data when the need to do so for the aforementioned purposes has ceased to exist, and, in any event, it shall stop processing the data upon withdrawal of the visitor’s consent.

Categories of personal data users: marketing agencies, social networks, and data analytics and statistics service providers.
The data subject can withdraw his or her consent at any time, without any consequences, by clicking the "Withdraw consent" field, whereupon the data will be erased. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

The data subject shall have the right to request from the Controller access to and rectification or erasure of his or her personal data or restriction of processing concerning himself or herself, and shall also have the right to object to processing, as well as the right to data portability.

The data processing shall not include any automated decision-making.


New Challenges – New Market
Miro Antic's interview for the CorD magazine

Miro AnticPartner and Co-Founder, M2Communications

New Challenges – New Market

Consumers are the ones who increasingly rapidly process information and make decisions, and our industry is the one that should, in an original way, create a bridge between brands, products or services, and consumers. In this regard, our domestic market is at least a decade behind some neighbouring countries, says Miro Antic, Partner and Co-Founder of M2Communications.


How do you envisage the business climate for the functioning of agencies in 2016?

Advertising agencies have been confronted by great operational challenges in recent years. The constant trend among customers is: more, faster and better for less invested funds and resources. The slogan “the strongest survive” has forced agencies to raise their standards, change their mindset and learn to cope with many difficulties. It is thankless to predict whether there will be a noticeable shift for the better in 2016. It is essential to advance the business climate in our country and for Serbia to gradually fix its competitiveness on the global market. As things stand, agencies must themselves create new markets and the potential for further development of communications services. The boldest agencies will also turn towards the global market the fastest, with a fully integrated approach and the strategic management of talent.


Does Serbia have adequate infrastructure that would enable agencies to implement global trends and standards, and thus effectively service the needs of advertisers?

This is the age of instant communication and the great din emanating from the endless waves of information that wash over us every second. Consumers are the ones who rapidly process information and make decisions, and to ensure that decision is the best it is not enough to be just an impulse, rather you also need a certain type of experience, or interactions between brands, products or services, and consumers. What our industry can offer in the best way are precisely models for the creation of experiences, or experiences and sharing them.

From the perspective of a creative and “event” agency, the domestic market is at least a decade behind some neighbouring countries, while any comparison with the biggest and the leaders is almost unimaginable. The problem is not only in technological and infrastructural capacities or budgets, but rather also in the perception or incomplete understanding of specific areas of market communications, among those in this process who are often the decision makers. Customer requirements are high, and the level of development of communications services must have adequate growth in order to provide efficient, innovative and original solutions. In order to ensure this growth, it is necessary for companies to more clearly oversee their own market potential in relation to the importance of the role of the marketing industry in society and the economy of a country. As such, greater investment is also essential.


How do your activities differ from those of your competitors and what makes you stand out on the market?

A specific “coolness” factor, as part of the company culture, is something that customers and partners recognise and is why they like to be involved in our story, which is comprised of imagination, ideas and good “vibes”. We nurture friendly relations with clients and have a distinctive approach to work. Creative power, artistic sensibility, the view that something that acts beyond the boundaries of feasibility should not be reduced to a reasonable level, but rather push back those boundaries, as well as attention to detail, are some of the key features in the work of our teams. We constantly look ahead and utilise effective solutions in a unique way, such that we can boast of a rich portfolio and recognition in the world of communications. It is important for us that we are also recognised on other markets as a “high-end” agency, for which originality and quality represent a unique selling proposition. With a high level of quality of operations, we shape trends and transform ideas into communication projects that inspire and drive to action.


CorD Magazine, February 2016